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Relativity

All things are relative.  In Predictably Irrational and in his TED talk, Dan Ariely shows that it’s true for human attractiveness, and it’s true for price.  For attractiveness, you should watch the...

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Weighing Price Anchors

I noticed a curious thing yesterday.  A digital subscription to WIRED for Ipad costs $19.95 per year.  A one-year subscription to the print magazine is $12 and includes the digital version free. How on...

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Applying Prospect Theory Logic to Other Psychological Phenomena

Daniel Kahneman is psychologist who received the Nobel Prize for economics in 2002 for his co-development with Amos Tversky of prospect theory. The theory suggests that under risk, rather than making a...

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